a jaballa
2025-01-13
a jaballa
Stocks closed higher on Wall Street, giving the market its fifth gain in a row and notching another record high for the Dow Jones Industrial Average. The S&P 500 rose 0.3% Friday. The Dow added 1%, and the Nasdaq composite tacked on 0.2%. Retailers had some of the biggest gains. Gap soared after reporting quarterly results that easily beat analysts’ estimates. EchoStar fell after DirecTV called off its purchase of that company’s Dish Network unit. European markets closed mostly higher and Asian markets ended mixed. Treasury yields held relatively steady in the bond market. Crude oil prices gained ground. THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below. Stocks rose on Wall Street in afternoon trading Friday, keeping the market on track for its fifth straight gain. The S&P 500 was up 0.2% and was solidly on track for a weekly gain that will erase most of last week's loss. The Dow Jones Industrial Average climbed 333 points, or 0.8%, and the Nasdaq composite was essentially flat with a gain of less than 0.1% as of 3:07 p.m. Eastern. Markets have been volatile over the last few weeks, losing ground in the runup to elections in November, then surging following Donald Trump's victory, before falling again. The S&P 500 has been steadily rising throughout this week to within close range of its record. “Overall, market behavior has normalized following an intense few weeks,” said Mark Hackett, chief of investment research at Nationwide, in a statement. Several retailers jumped after giving Wall Street encouraging financial updates. Gap soared 10.8% after handily beating analysts' third-quarter earnings and revenue expectations, while raising its own revenue forecast for the year. Discount retailer Ross Stores rose 1.5% after raising its earnings forecast for the year. EchoStar fell 2.4% after DirecTV called off its purchase of that company's Dish Network unit. Smaller company stocks had some of the biggest gains. The Russell 2000 index rose 1.8%. A majority of stocks in the S&P 500 were gaining ground, but those gains were kept in check by slumps for several big technology companies. Nvidia fell 3.3%. Its pricey valuation makes it among the heaviest influences on whether the broader market gains or loses ground. The company has grown into a nearly $3.6 trillion behemoth because of demand for its chips used in artificial-intelligence technology. Intuit, which makes TurboTax and other accounting software, fell 5.6%. It gave investors a quarterly earnings forecast that fell short of analysts’ expectations. Facebook owner Meta Platforms fell 0.8% following a decision by the Supreme Court to allow a multibillion-dollar class action investors’ lawsuit to proceed against the company. It stems from the privacy scandal involving the Cambridge Analytica political consulting firm. European markets closed mostly higher and Asian markets ended mixed. Crude oil prices rose. Treasury yields held relatively steady in the bond market. The yield on the 10-year Treasury fell to 4.41% from 4.42% late Thursday. In the crypto market, Bitcoin hovered around $99,000, according to CoinDesk. It has more than doubled this year and first surpassed the $99,000 level on Thursday. Retailers remained a big focus for investors this week amid close scrutiny on consumer spending habits headed into the holiday shopping season. Walmart, the nation's largest retailer, reported a quarter of strong sales and gave investors an encouraging financial forecast. Target, though, reported weaker earnings than analysts' expected and its forecast disappointed Wall Street. Consumer spending has fueled economic growth, despite a persistent squeeze from inflation and high borrowing costs. Inflation has been easing and the Federal Reserve has started trimming its benchmark interest rates. That is likely to help relieve pressure on consumers, but any major shift in spending could prompt the Fed to reassess its path ahead on interest rates. Also, any big reversals on the rate of inflation could curtail spending. Consumer sentiment remains strong, according to the University of Michigan's consumer sentiment index. It revised its latest figure for November to 71.8 from an initial reading of 73 earlier this month, though economists expected a slight increase. It's still up from 70.5 in October. The survey also showed that consumers' inflation expectations for the year ahead fell slightly to 2.6%, which is the lowest reading since December of 2020. Wall Street will get another update on how consumers feel when the business group The Conference Board releases its monthly consumer confidence survey on Tuesday. A key inflation update will come on Wednesday when the U.S. releases its October personal consumption expenditures index. The PCE is the Fed's preferred measure of inflation and this will be the last PCE reading prior to the central bank's meeting in December. Damian J. Troise And Alex Veiga, The Associated PressThe American Athletic Conference is the only Football Bowl Subdivision league whose championship game matchup is set: Army vs. Tulane. The final week of the regular season will determine pairings for the other eight conferences. Here's a look at the possible matchups in the Power Four and Group of Five. All championship games are Dec. 7 except in the AAC, Conference USA and Mountain West, which will be played Dec. 6. SMU vs. Miami or Clemson. Miami is in if it beats Syracuse. Clemson is in if Miami loses. Oregon vs. Ohio State, Penn State or Indiana. Ohio State is in if it beats Michigan or if Penn State and Indiana lose this week. Penn State is in if it beats Maryland and Ohio State loses. Indiana is in if it beats Purdue and Ohio State and Penn State lose. Arizona State vs. Iowa State if both win this week. Multiple scenarios including BYU, Colorado and other teams exist otherwise. Georgia vs. winner of Texas-Texas A&M game. Army vs. Tulane. Jacksonville State vs. Liberty, Western Kentucky or Sam Houston. Liberty is in with a win over Sam Houston. WKU is in with a win over Jacksonville State and a Liberty loss. Sam Houston is in with a win over Liberty and a Jacksonville State win. Miami, Bowling Green and Ohio are tied for first place and control their destinies. Miami-Bowling Green winner is in, as is Ohio if it beats Ball State. Other scenarios exist that include those teams and Buffalo. Boise State vs. UNLV or Colorado State. If UNLV and CSU both win or lose their final regular-season games, the tie would be broken by either College Football Playoff rankings or results-based computer metrics. Louisiana-Lafayette at Marshall if both win their games this week. Other scenarios exist if one or both lose. Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here . AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-footballRucker added six rebounds for the Black Knights (6-6). Ryan Curry scored 15 points while shooting 4 for 9 (3 for 8 from 3-point range) and 4 of 5 from the free-throw line and added five assists. AJ Allenspach shot 4 of 4 from the field and 4 for 5 from the foul line to finish with 12 points, while adding eight rebounds. The Roadrunners (6-6) were led by Amir "Primo" Spears, who recorded 22 points and nine rebounds. Tai'Reon Joseph added 16 points and two steals for UTSA. Raekwon Horton finished with 15 points, seven rebounds and three steals. Army went into halftime ahead of UTSA 39-35. Rucker scored 11 points in the half. Rucker scored 16 points down the stretch in the second half to help lead Army to a three-point victory. The Associated Press created this story using technology provided by Data Skrive and data from Sportradar .
(The Center Square) – State and national officials lauded former President Jimmy Carter for his public service after learning of his death Sunday afternoon at the age of 100. President Joe Biden said an official state funeral would be held for Carter in Washington. "He was a man of great character and courage, hope and optimism," Biden said. "We will always cherish seeing him and Rosalynn together. The love shared between Jimmy and Rosalynn Carter is the definition of partnership and their humble leadership is the definition of patriotism." President-elect Donald Trump urged everyone to keep the Carter family in their thoughts and prayers. "The challenges Jimmy faced as President came at a pivotal time for our country and he did everything in his power to improve the lives of all Americans," Trump said in a statement released from his campaign. "For that, we all owe him a debt of gratitude." Former president Bill Clinton gave Carter and his wife Rosalynn the Medal of Freedom in 1999. "From his commitment to civil rights as a state senator and governor of Georgia; to his efforts as President to protect our natural resources in the Arctic National Wildlife Refuge, make energy conservation a national priority, return the Panama Canal to Panama, and secure peace between Egypt and Israel at Camp David; to his post-presidential efforts at the Carter Center supporting honest elections, advancing peace combating disease, and promoting democracy; to his and Rosalynn's devotion and hard work at Habitat for Humanity--he worked tirelessly for a fairer, better world," Clinton and his wife Hillary said in a statement. Former president George W. Bush hailed Carter as a man of deeply held convictions. "President Carter dignified the office," Bush said on social media. "And his efforts to leave behind a better world didn't end with the presidency. His work with Habitat for Humanity and the Carter Center set an example of service that will inspire Americans for generations." Carter served as Georgia's governor from 1971-1975 before becoming president. Under his leadership, the European and Japanese state trade offices were launched, as well as the Georgia Film Commission," Gov. Brian Kemp said. "He and former First Lady Rosalynn Carter's support of the civil rights movement in the place of its birth is also remembered with deep appreciation." Lt. Gov. Burt Jones said Carter exemplified what it meant to be a public servant. "I had the honor of meeting him and his wife, and I will never forget that day," Jones said. "They were kind, wonderful, accepting and exactly what they portrayed every day, two people devoted to lifting up those in their community who needed help the most. President Carter's legacy will live on in the numerous nonprofits, charities and organizations Rosalynn, his family and him started."Accelerating Cell and Gene Therapy Development Using Gene Editing Functional Genomics Approaches
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The Canada Games Centre has closed both of its rinks due to an issue with one of the facility’s ice plant compressors. “The decision has been made to cancel all ice bookings as well as any drop-in ice activities with the exception of the Arctic Edge Skating Club’s Gold Nugget Competition,” read a Dec. 6 press release. “Impacted user groups have been notified directly by Facility Bookings staff.” Darrell Peters is the operations supervisor at the Canada Games Centre. He told the News that one of the rink’s three compressors went out of commission on Wednesday, Dec. 4. “An instrument panel that’s on the compressor is not working, it’s dead. So that compressor is no longer working,” he said. The warm conditions that Whitehorse has been experiencing have complicated the matter further: Peters said operations cannot keep up with the flooding of the ice. He said the operations have not been flooding after every period of hockey since Dec. 4 because the ice wasn’t setting quickly enough. “So what’s happening is our ice is getting slimmer and slimmer,” he said. The ice is usually maintained at an inch-and-three-quarters to two inches, but the ice level is now down to an inch-and-a-quarter. “It’ll keep getting lower, and then we’ll lose our lines on the ice, and then it’s a problem,” said Peters. Arctic Edge will be able to use the ice due to the nature of their sport compared with hockey, as well as the fact the rink only needs to be flooded every few hours with figure-skating as opposed to after every period with hockey, Peters said. It is also due to the fact that Arctic Edge is running their test program. “That’s why we’re shutting everything down, so that they have good quality ice still, on the ATCO ice, for them to do the testing program.” Peters said that their technicians will be arriving from Edmonton on Monday, Dec. 9 with the replacement parts. “I expect them to be working on it Tuesday morning and hopefully be running by lunchtime on Tuesday, if everything works out,” Peters said.UiPath (NYSE:PATH) Posts Better-Than-Expected Sales In Q3
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Rucker's 27 lead Army past UTSA 78-75The world must reshape its technology infrastructure to ensure artificial intelligence makes good on its potential as a transformative moment in digital innovation. New technologies, such as generative AI, need huge amounts of processing power that will put electricity grids under tremendous stress and raise sustainability questions. But pioneering technologists are working on a potential game changer that goes some way to address these issues: photonics. John Gallant, CIO.com’s Enterprise Consulting Director and Vito Mabrucco, NTT Corp. Chief Marketing Officer, recently engaged in an extensive discussion on exactly how photonics technology could help meet the power demands of AI. Mabrucco first explained that AI will put higher demands on networks to move large data sets. He said: “We know the current infrastructure that we have can’t possibly support all of the new innovations that are going to result from the very wide and broad and deep implementation of AI.” The demands of AI call for an entirely new approach – a paradigm shift that replaces electronics-based computing and networking with photonics-enabled computing and networking. Photonics addresses a variety of issues and concerns: first, because photonics uses less energy than electronics, it can reduce the amount of power needed to do the same amount of work. This is vitally important because there are legitimate concerns that AI will outpace the capacity of the power grid. Photonics technology also delivers exponentially higher bandwidth rates with lower latency. This enables use cases such as near real-time disaster recovery over photonics-based links in industries like banking and finance, vehicle-to-vehicle communication in an autonomous vehicle scenario, and real-time edge-to-data center connections for robotics applications in factories, or at remote sites in mining or oil and gas industries. Mabrucco explained that NTT is working to take fiber-optic technology, which has been used for decades to transmit data over long distances (think undersea cables) and shrink it down for deployment inside computers and networking gear, even down to the chip level. He also says that photonics can “change the paradigm of computing” by enabling a disaggregation of the traditional computing stack. With photonics-based interconnects, organizations will be able to create efficient pools of processing units for specific use cases, such as large language model (LLM) data processing in one location, data storage in another location, and a high-speed link between the two. NTT is taking a leadership role on a variety of fronts, Mabrucco said. NTT created, alongside Sony and Intel, the IOWN Global Forum. Over 150 leading organizations are involved in it, with the aim of achieving early and successful uses cases that can then be scaled. Mabrucco also encouraged CIOs to get involved in the IOWN Global Forum. NTT has its own internal set of principles that guide its approach to AI. NTT believes that AI should respect human rights and diversity; that it be fair, unbiased and transparent; that it protects personal data; that it be secure; and that it will not only create new business opportunities, but also benefit people and the planet. Speaking of NTT’s AI Charter, Mabrucco said NTT was looking to take a leadership role in AI governance and ethics. It’s clear that the technology firms must understand how this technology will impact if it is to deliver on the promise of a secure and trustworthy AI. View the entire discussion here: @font-face{font-family:”Cambria Math”;panose-1:2 4 5 3 5 4 6 3 2 4;mso-font-charset:0;mso-generic-font-family:roman;mso-font-pitch:variable;mso-font-signature:-536870145 1107305727 0 0 415 0;}@font-face{font-family:Calibri;panose-1:2 15 5 2 2 2 4 3 2 4;mso-font-charset:0;mso-generic-font-family:swiss;mso-font-pitch:variable;mso-font-signature:-469750017 -1073732485 9 0 511 0;}@font-face{font-family:Georgia;panose-1:2 4 5 2 5 4 5 2 3 3;mso-font-charset:0;mso-generic-font-family:roman;mso-font-pitch:variable;mso-font-signature:647 0 0 0 159 0;}p.MsoNormal, li.MsoNormal, div.MsoNormal{mso-style-unhide:no;mso-style-qformat:yes;mso-style-parent:””;margin:0in;mso-pagination:widow-orphan;font-size:12.0pt;font-family:”Calibri”,sans-serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:”Times New Roman”;mso-bidi-theme-font:minor-bidi;mso-font-kerning:1.0pt;mso-ligatures:standardcontextual;}.MsoChpDefault{mso-style-type:export-only;mso-default-props:yes;font-family:”Calibri”,sans-serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:”Times New Roman”;mso-bidi-theme-font:minor-bidi;}div.WordSection1{page:WordSection1;}
Consumers in the United States scoured the internet for online deals as they looked to take advantage of the post-Thanksgiving shopping marathon with Cyber Monday. Even though e-commerce is now part and parcel of many people's regular routines and the holiday shopping season, Cyber Monday — a term coined in 2005 by the National Retail Federation — has become the biggest online shopping day of the year, thanks to the deals and the hype the industry has created to fuel it. Adobe Analytics, which tracks online shopping, expected consumers to spend $13.2 billion Monday — a record, and 6.1% more than last year. That would make it the biggest shopping day for e-commerce for the season — and the year. Online spending was expected to peak between the hours of 8 p.m. and 10 p.m. on Monday night, per Adobe — reaching an estimated $15.7 million spent every minute. People are also reading... ‘I don’t care who’s played': Nebraska’s Dana Holgorsen on personnel changes at tight end Search warrants lead to arrest of man in narcotics investigation Blue Springs family to host 2025 Cattleman's Ball They fell in love with Beatrice. So they opened a store in downtown. At the courthouse, Nov. 30, 2024 La Segoviana finds new home in Court Street Plaza Hospice foundation helps with extra support At the courthouse, Nov. 23, 2024 Board of Supervisors denies permit for Filley telecom tower Fall Farmers Market and Brunch planned for Saturday 'The Message' religious sect sprouts destructive groups across globe Dale G. Lunsford Shatel: Emotions are still simmering, but Nebraska delivered the bottom line for 2024 — a bowl game Sound waves: What others are saying about Nebraska's loss to Iowa Spreading kindness one butterfly at a time For several major retailers, a Cyber Monday sale is a dayslong event that began over the Thanksgiving weekend. An Amazon Prime delivery person lifts packages while making a stop Nov. 28, 2023, in Denver. Amazon kicked off its sales event right after midnight Pacific time on Saturday. Target's two days of discount offers on its website and app began overnight Sunday. Walmart rolled out its Cyber Monday offers for Walmart+ members Sunday afternoon and opened it up to all customers three hours later, at 8 p.m. Eastern time. Consumer spending for Cyber Week — the five major shopping days between Thanksgiving and Cyber Monday — provides a strong indication of how much shoppers are willing to spend for the holidays. Many U.S. consumers continue to experience sticker shock after the period of post-pandemic inflation, which left prices for many goods and services higher than they were three years ago. But retail sales nonetheless remain strong, and the economy kept growing at a healthy pace. At the same time, credit card debt and delinquencies are rising. More shoppers than ever are also on track to use "buy now, pay later" plans this holiday season, which allows them to delay payments on holiday decor, gifts and other items. Many economists also warned that President-elect Donald Trump's plan to impose tariffs next year on foreign goods coming into the United States would lead to higher prices on everything from food to clothing to automobiles. A FedEx delivery person carries a package from a truck Nov. 17, 2022, in Denver. The National Retail Federation expects holiday shoppers to spend more this year both in stores and online than last year. But the pace of spending growth will slow slightly, the trade group said, growing 2.5% to 3.5% — compared to 3.9% in 2023. A clear sense of consumer spending patterns during the holiday season won't emerge until the government releases sales data for the period, but some preliminary data from other sources shows some encouraging signs for retailers. Vivek Pandya, lead analyst at Adobe Digital Insights, noted that discounts from Thanksgiving onward "exceeded expectations" and online spending throughout Cyber Week is on track to cross a record $40 billion mark combined. U.S. shoppers spent $10.8 billion online on Black Friday, a 10.2% increase over last year, according to Adobe Analytics. That's also more than double what consumers spent in 2017, when Black Friday pulled in about $5 billion in online sales. Consumers also spent a record $6.1 billion online on Thanksgiving Day, Adobe said. Meanwhile, software company Salesforce, which also tracks online shopping, estimated that Black Friday online sales totaled $17.5 billion in the U.S. and $74.4 billion globally. Mastercard SpendingPulse, which tracks in-person and online spending, reported that overall Black Friday sales excluding automotive rose 3.4% from a year ago. A United Parcel Service driver sorts deliveries July 15, 2023, on New York's Upper West Side. E-commerce platform Shopify said its merchants raked in a record $5 billion in sales worldwide on Black Friday. At its peak, sales reached $4.6 million per minute — with top categories by volume including clothing, cosmetics and fitness products, according to the Canadian company. Toys, electronics, home goods, self-care and beauty categories were among the key drivers of holiday spending on Thanksgiving and Black Friday, according to Adobe. "Hot products" included Lego sets, espresso machines, fitness trackers, makeup and skin care. Other data showed physical stores saw fewer customers on Black Friday, underscoring how the huge crowds that were once synonymous with the day after Thanksgiving are now more than happy to shop from the comfort of their homes. RetailNext, which measures real-time foot traffic in stores, said its early data showed store traffic on Friday was down 3.2% in the U.S. compared to last year, with the biggest dip happening in the Midwest. Sensormatic Solutions, which also tracks store traffic, said its preliminary analysis showed retail store traffic on Black Friday was down 8.2% compared to 2023. Grant Gustafson, head of retail consulting and analytics at Sensormatic Solutions, noted that in-store traffic was getting spread across multiple days since many retailers offered generous discounts before and after Black Friday. "Some of the extended Black Friday promotions really ended up leading to a little bit of a softer day-of traffic than expected," Gustafson said. The 7 small business trends that paid off in 2024 The 7 small business trends that paid off in 2024 In 2024, staying small on purpose seems to be paying off big for small businesses. They're keeping operations small and targeting niche, highly specialized customers. And some business owners find this strategy results in more time, energy, and money to intentionally capitalize on unique, small cap opportunities. The data tells the story of growth in small businesses for the year. According to NEXT , the Small Business Administration (SBA) reports awarding 38,000 SBA 7(a) loans under $150,000: double the amount they awarded in 2020. Here are the related small-business trends paying off in 2024. 1. Small and cozy office spaces in industrial and flex condos Commercial real estate agent Ryan Beckenhauer of Market Real Estate in Boulder, Colorado, has noticed that small businesses are growing smaller, and that their office and warehouse spaces are starting to reflect that as they shop for business space. In commercial real estate, many small business owners gravitate toward industrial condos and other flexible spaces. These are small-scale industrial spaces with a 90:10 or 80:20 split of warehouse to office. "More individuals are leveraging skills acquired at larger organizations to venture out on their own," explains Beckenhauer. And he goes on to say that they don't need a large commercial space as they make that leap to start a business. His clients include engineers, consultants, builders and other tradespeople. Beckenhauer's clients like the flexibility of being out of an office and being close to their inventory and workshop space. "The clients want to see and touch the finishes," he says. Small business owners both rent or buy these spaces. But he's seeing his clients opt to own industrial condos to stabilize costs due to rent increases in Boulder. And because these spaces are smaller, it can be easier for new buyers to qualify for financing. 2. More outsourcing of financial services Mariana Alvarez, owner of Controller Works , an online bookkeeping and advisory firm, has noticed that small business owners outsource financial support services because they don't want to increase headcount. "Outsourcing gives them the possibility of having access to the knowledge and the skills of a CFO without having to pay for the salary," she says. "They don't have to manage or deal with the workload, employment taxes , and all that comes with it," says Alvarez. Additionally, many small business owners in fields like construction are family-owned, and this makes it easier for business owners to hand off delicate financial work to a trusted person with financial experience. 3. Automating bookkeeping tasks with AI Every small business has recurring tasks that can benefit from some level of artificial intelligence automation . And Alvarez sees a lot of value in using AI for small business bookkeeping. She explains that you can automate the data entry on Quickbooks. "When you create rules, as long as you create the rules correctly, it pretty much does itself," says Alvarez. From there, you can lean on financial experts to help you analyze the data and make more informed decisions. She uses AI as a background resource when guiding her accounting clients. "I believe that we still need the human-to-human interaction that comes with more perspective for financial analysis," she explains. 4. AI-driven customer service According to the SBA , 77% of consumers feel that human interaction is still required for a positive customer experience. People turn to small businesses every day for a human experience. According to Arvind Rongala, CEO of Edstellar , small business workers can show up for their customers but still use AI for routine tasks like customer queries. "This balance allows companies to scale their operations without losing the personal touch that makes them unique. It's important to remember that AI isn't there to replace the human element—it's there to enhance it," he says. 5. Personalized customer experiences "By really focusing on one very small weakness that Amazon has, I've been able to carve out a successful business by offering something different," says Lou Harvey owner of Tank Retailer , a retailer of commercial water and fuel tanks. "When you read our customer reviews, many of them actually mention me by name because of how much we focus on customer service and go the extra mile." One of Harvey's most successful business strategies this year has been to lean into his small, niche market and offer the kind of customer experience that large retailers like Amazon don't. "Any small weaknesses that Amazon has (however small those weaknesses may be) needs to become a strength of a smaller business focusing on a niche market," says Harvey. Harvey has his company's customer service phone number front and center on the website to help earn customer trust. "I prominently feature our phone number, and a real person always answers the phone (usually it's me)," says Harvey. 6. Businesses promoting social impact Lucie Voves, CEO and founder of Church Hill Classics , an online, woman-owned diploma framing company that uses sustainable materials, has noticed an uptick in customers seeking services from a business on a mission. "This year, we've seen a growing inclination for consumers to actively seek out and support small businesses owned by women and minorities," says Voves. When consumers shop small, they choose to make their dollars count. "Customers are fueled by a desire to promote social impact through purchasing power," says Voves. 7. Increased social commerce sales Long gone are the days of online retailers "building it and they will come." In 2024 we've seen more small businesses than ever turn to social commerce to sell directly on social media platforms like Instagram Shopping , Facebook Marketplace , and TikTok . Small business owners are turning toward influencers, social media ads, and organic content to target their customers. Mike Vannelli of Envy Creative creates online ads for businesses, and he has seen his clients succeed on TikTok of late. "I've seen businesses, especially in retail, use TikTok's short-form video format to make their products go viral. Think of it as word-of-mouth marketing on steroids," says Vannelli. He uses the platform's algorithm to push a company's content to the right audiences, and it works because TikTok loves storytelling. "I know small brands that use behind-the-scenes videos, customer testimonials, and even playful challenges that tap into trends to humanize their products and build trust," explains Vannelli. To stand out on TikTok, he says, smaller brands need to embrace authenticity and emotional connection. Show your team, share your journey, and involve your community in content creation. This story was produced by NEXT and reviewed and distributed by Stacker. Get the latest local business news delivered FREE to your inbox weekly.
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